Rich Smith's Blog

2023

Your Most Scarce Resource: Time

You can get more of almost anything: money, homes, cars, 600 thread-count Egyptian cotton sheets…. The only thing we all have a limited supply of is time and none of us know how much of it we will receive. Here is something I wrote a while ago which may help you with perspective on …

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the sun is always setting on the time you have. how will you use it?

Still Going after 1,000’s of Years: The Power of Storytelling

While attention spans are dwindling and competition is fierce, there is one timeless tool that continues to captivate audiences and drive results: storytelling.   Used effectively, it can help you forge deep emotional connections with your audience. By harnessing the emotional impact of narratives, marketers can create lasting connections with their audience and differentiate their …

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What is Behavioral Marketing?

I’ve seen firsthand the power of behavioral marketing. But what exactly is behavioral marketing, and why is it so effective? Simply put, behavioral marketing is the practice of tailoring your marketing efforts to match the behavior and preferences of your target audience. By analyzing the data that your customers generate through their actions, you …

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