The CEO’s and business leaders I speak with often struggle when I ask them a crucial question: “Why should I buy from you?” Many fall back on generic claims about their exceptional people, service, or quality. While these aspects matter and may actually be true, they don’t differentiate your business—after all, virtually every company …
Why Should I Buy From You?: Creating a Compelling Value Proposition Read More »
There are seven fundamental laws of the universe that significantly impact our lives and businesses. These laws include Newton’s First Law of Inertia, Newton’s Third Law of Resistance, the Second Law of Thermodynamics (Entropy), Moore’s Law of Exponential Technological Growth, Metcalfe’s Law of Network Effects, the concept of Activation Energy, and the First Law …
The Seven Laws of the Universe that Control Our Lives Read More »
Award winning Chief Marketing Officer with a history of building profitable companies and top-tier brands for the financial services, health care, insurance, and consumer financial products industries.
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