August 2025

Leading with Evidence: Five Books That Shape How I Build, Market, and Lead

As a Founder, Investor, and Marketing Leader, I spend my days at the intersection of data, behavior, and story. The best leaders I know pair clear principles with adaptable playbooks. The five books below have sharpened my lens on growth, risk, and how people really make decisions. Together, they form a practical framework for …

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A CMO's Playbook from five books on innovation, culture, optimism, alignment, and behavioral design translated into actions leaders can use now.

The Science of Goal Setting: How to Unlock Your Personal and Professional Potential

If you, your team, or your company have ever set an ambitious goal, felt a burst of energy, and then watched momentum fade, you’re not alone. The gap between intention and sustained action is predictable—but solvable—when you understand how your brain works, what motivates you, and how to engineer a system that sticks. This …

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The Science of Goal Setting: How to Unlock Your Personal and Professional Potential.
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