Traction Is Not an Accident: The Science of Predictable Growth
Most founders think they have a product problem. In truth, they have a traction problem. You can build something extraordinary, pour your heart and capital into it, and still fail—because you never figured out how to acquire customers predictably. That’s the hard truth behind Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares (2015). …
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