Event Marketing in B2B: When to Invest, When to Walk Away, and How to Turn Handshakes into Revenue
Spring is arriving. Growth plans that looked sharp in January are being pressure-tested against real-world results. Budgets are being quietly reshuffled. And in boardrooms and strategy offsites from coast to coast, someone invariably raises a hand and asks: “Should we be doing more events?” Trade shows. Executive dinners. User summits. Webinars. Roundtables. Hosted workshops. …
