Rich Smith's Blog

May 2026

Growth Is Not a Channel Problem. It’s a Behavior Design Problem — Here’s the System.

May 12, 2026 / 6 minutes of reading

I recently revisited three books have been sitting on executive shelves for decades — Gladwell’s The Tipping Point, Godin’s Linchpin, and Cialdini’s Influence — and most business leaders have read at least one of them. The problem is they read them separately. As I read through them again, I started to see parallels and …

Growth Is Not a Channel Problem. It’s a Behavior Design Problem — Here’s the System. Read More »

Your CMO Has a 14% Approval Rating. Here’s the Behavioral Science Behind Why — and What to Do About It.

May 6, 2026 / 8 minutes of reading

There is a CMO identity crisis, but the crisis isn’t a marketing performance problem. It’s a framing problem–and the fix starts with understanding how decisions are really made in the C-suite. It is early May 2026. Q2 execution pressure is real, and boards are starting to ask the uncomfortable question: is the growth plan …

Your CMO Has a 14% Approval Rating. Here’s the Behavioral Science Behind Why — and What to Do About It. Read More »

RICH SMITH'S BlOG

Award winning Chief Marketing Officer, Founder, and Investor with a history of building profitable companies and top-tier brands for the financial services, fintech, data, martech, health care, insurance, and consumer financial products industries.

Rich Smith's Blog

Rich Smith's Blog

Growth Is Not a Channel Problem. It’s a Behavior Design Problem — Here’s the System.

Your CMO Has a 14% Approval Rating. Here’s the Behavioral Science Behind Why — and What to Do About It.

RICH SMITH'S BlOG

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