A scientific look at the invisible force dragging down your growth Does this sound familiar? Your marketing team celebrates a record month for leads, but your head of sales quietly complains they’re unusable. Your star salesperson closes a landmark deal, but your service team is blindsided by promises they can’t keep. You sense the friction. The wasted effort. …
You’ve perfected your value proposition. Your ROI calculations are bulletproof. Your product demo went flawlessly. Yet somehow, the decision-makers you’re pitching keep defaulting back to their current vendor—even when your solution is objectively superior. Sound familiar? As someone who’s spent years studying what drives organizational behavior, I can tell you this frustrating pattern isn’t …
As someone who’s been on both sides of hundreds of hiring decisions, I’ve watched the pendulum swing dramatically in talent acquisition. Five years ago, everyone was obsessing over technical skills and proven track records. Today, I’m constantly hearing “hire for mindset, train for skill.” But what does the actual research say about this trendy …
Should You Hire for Talent or Mindset? The Data Will Surprise You Read More »
There are leaders who don’t just sell products, but define eras. Giorgio Armani, the legendary Italian designer who recently passed away at 91, was one such titan. His impact on brand marketing wasn’t just about elegant suits; it was about pioneering innovative techniques that transformed his company into a multi-billion-dollar global empire. Today’s CEOs …
I’ve been having the same conversation with CEOs and founders for months now, and it always starts with the same question: “Rich, how do I know if my marketing team is ready for what’s coming?” The answer isn’t comfortable. Most aren’t. We’re living through a fundamental transformation in marketing leadership, and if you’re still …
Why 88% of CEOs Will Lose the AI Marketing War (And How the 12% Will Win) Read More »
Award winning Chief Marketing Officer, Founder, and Investor with a history of building profitable companies and top-tier brands for the financial services, fintech, data, martech, health care, insurance, and consumer financial products industries.
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