Growth Is Not a Channel Problem. It’s a Behavior Design Problem — Here’s the System.
I recently revisited three books have been sitting on executive shelves for decades — Gladwell’s The Tipping Point, Godin’s Linchpin, and Cialdini’s Influence — and most business leaders have read at least one of them. The problem is they read them separately. As I read through them again, I started to see parallels and …
Growth Is Not a Channel Problem. It’s a Behavior Design Problem — Here’s the System. Read More »
